about 2 years ago by John Smith

The Importance of Culture in Digital Change

A piece of research carried out by McKinsey and Co. suggested that industries, on average, are less that 40% digitalised.  Despite this not currently being an issue, the rapidly increasing pace of change in many industries presents a potential crisis to almost any business that isn’t undergoing digitalisation projects.

As such, companies must look holistically at their businesses and the wider industry in order to work out how they need to develop, as well as where change is required. 

According to an IFS survey, “aversion to change” is currently the biggest barrier to digital transformation.  This is a serious problem, as it requires a cultural paradigm shift within a firm – changing the environment from one that rejects new ideas to that of one that embraces change. 

Achieving this is no easy feat, and starts from the top.  By having leaders who encourage innovation and communicate well the importance of it are likely to motivate employees to want to change.  Pushing the point that digitisation really does give firms a competitive advantage, thus positively differentiating it from other firms, can also help motivate staff.

Rapid transformation also requires highly specialised skills.  Hiring a Chief Digital Officer (CDO) is a must for any firm wishing to start and to continue its digital transformation.  Whilst being technically very able, it is also essential that a CDO must communicate their ideas all the way through the firm in order to advance a cultural shift throughout the business.

Higher levels of IT integration across all areas of a firm will help to encourage digital confidence throughout teams.  In other words, the IT department should no longer be a department in itself – technologically fluent staff ought to be employed across the entirety of the firm.

It is true that “digital transformation” can never be truly achieved.  It is an on-going process – the digital world is constantly changing, updating and evolving, so the modern company should also be changing, updating and evolving to make the most of the opportunities that lie in being digitally advanced. 

Finding the right candidates for your hiring requirements is obviously a crucial process for any business either looking to catch up with the pace of changing industries or to get ahead.  Whilst many firms try to do this by looking at what they have internally, external recruiting through a consultancy can be a much more effective way to achieve your hiring goals.